WORK
ABOUT
Meet Brenda,
Creative Leader.
Dog Cat Mom.
Maker.
Big fan of flying.
MY DESIGN APPROACH
Driven by insights.
Designed with purpose.
Align
Start with Empathy
The key to a successful partnership involves gathering and understanding. Familiarizing ourselves with the brand, aims, and aspirations. Following this, we are able to put together a plan of action.
Insights
GRASPING THE BROAD PERSPECTIVE
A robust strategy requires profound comprehension. We understand the audience, current societal patterns, the industry, and beyond. It’s about learning the essentials to guarantee success.
Design (Innovate)
LET'S MAKE MAGIC HAPPEN
Drawing inspiration from societal trends and emerging technologies, while always verifying feasibility. Each idea and creation is thoughtfully critiqued against the established success metrics.
Iterate and Test
DESIGN, REFINE, TEST, REPEAT.
Now that the initial design is completed, it's time to put it through the trials. The prototype stage is where we evaluate to guarantee they're resonating correctly with customers and to identify aspects that could be enhanced.
Launch and Evaluate
CELEBRATE THE WINS AND LEARN
Time to pop some champagne, but not so fast. As we celebrate the launch, it's also time to measure performance and see how we can continuously support success.
It takes a dream team.
High expectations are only met when led with trust, compassion, and a growth mindset.
WORK
ABOUT
Meet Brenda,
Creative Leader.
Dog Cat Mom.
Maker.
Big fan of flying.
MY DESIGN APPROACH
Driven by insights.
Designed with purpose.
Align
Start with Empathy
The key to a successful partnership involves gathering and understanding. Familiarizing ourselves with the brand, aims, and aspirations. Following this, we are able to put together a plan of action.
Insights
GRASPING THE BROAD PERSPECTIVE
A robust strategy requires profound comprehension. We understand the audience, current societal patterns, the industry, and beyond. It’s about learning the essentials to guarantee success.
Design (Innovate)
LET'S MAKE MAGIC HAPPEN
Drawing inspiration from societal trends and emerging technologies, while always verifying feasibility. Each idea and creation is thoughtfully critiqued against the established success metrics.
Iterate and Test
DESIGN, REFINE, TEST, REPEAT.
Now that the initial design is completed, it's time to put it through the trials. The prototype stage is where we evaluate to guarantee they're resonating correctly with customers and to identify aspects that could be enhanced.
Launch and Evaluate
CELEBRATE THE WINS AND LEARN
Time to pop some champagne, but not so fast. As we celebrate the launch, it's also time to measure performance and see how we can continuously support success.
It takes a dream team.
High expectations are only met when led with trust, compassion, and a growth mindset.
WORK
ABOUT
Meet Brenda,
Creative Leader.
Dog Cat Mom.
Maker.
Big fan of flying.
MY DESIGN APPROACH
Driven by insights.
Designed with purpose.
Align
Start with Empathy
The key to a successful partnership involves gathering and understanding. Familiarizing ourselves with the brand, aims, and aspirations. Following this, we are able to put together a plan of action.
Insights
GRASPING THE BROAD PERSPECTIVE
A robust strategy requires profound comprehension. We understand the audience, current societal patterns, the industry, and beyond. It’s about learning the essentials to guarantee success.
Design (Innovate)
LET'S MAKE MAGIC HAPPEN
Drawing inspiration from societal trends and emerging technologies, while always verifying feasibility. Each idea and creation is thoughtfully critiqued against the established success metrics.
Iterate and Test
DESIGN, REFINE, TEST, REPEAT.
Now that the initial design is completed, it's time to put it through the trials. The prototype stage is where we evaluate to guarantee they're resonating correctly with customers and to identify aspects that could be enhanced.
Launch and Evaluate
CELEBRATE THE WINS AND LEARN
Time to pop some champagne, but not so fast. As we celebrate the launch, it's also time to measure performance and see how we can continuously support success.
It takes a dream team.
High expectations are only met when led with trust, compassion, and a growth mindset.